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Tools For All Hair Types

Our diverse range of products are effective for every hair type: long or short, fine or thick, curly, straight or textured. All hair is beautiful & gorgeous hair is literally at your fingertips.

Healthy Hair

Our Thermolon™ coated surfaces are industry-leading in protecting hair from heat, preserving hair’s shine and internal moisture, so that styled hair looks glossy, full of life and volume. Healthy hair is beautiful hair.

Innovative Technology

Our team is always in search of taking beauty to the next level, with digital technology and the latest manufacturing techniques to create ergonomic, efficient tools: Beauty by Design.

Private Label

We help companies produce products under their own name, so that they are promoting their own brand. We take care of the research and manufacturing and our private label partners market themselves!

Cutting Edge Designs

Being in the beauty industry a long time, we know what makes great products: effectiveness, ergonomics, sturdiness, and ease of use, adding beauty
to the world.

Superior Customer Care

We respond quickly and courteously. Our goal is 100% customer satisfaction in every interaction we have with them. We respond with beauty.


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brand portfolio

From professional to retail, we have everything you need!

La Sirena




The Vox Brand


Hair Rage






Cherry Professional


Cortex Professional


Exclusive Edition


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Until recently, non-stick ceramic coatings were made from carbon-based organic polymers, which when overheated, released toxic fumes. Thermolon nonstick ceramic coating based on Sol-Gel Technology, with excellent release properties, providing a safe alternative to these carbon-based polymers.

Non-Stick Surface

Because of its non-stick coating, there is no chemical build-up and cleaning is easy. Just pass a terry towel over its surface and you’re ready to go!


With superb resistance against scratches and aggressive hair styling chemicals, Thermolon ensures that the styling tool retains its non-stick capability in the long run.

Free of Damage

Easy glide plates ensure no pulling/breakage of the hair and seamless movement, which shields and protects the hair from damage, on all hair types.

Uniform Heat

Thermolon™ distributes heat evenly and efficiently through the plates, up to 450°F, with minimal heat loss providing continuous heat recovery.


Not only the most advanced technological breakthrough, also eco-friendly in terms of production, reducing 60 % of toxic emissions, creating a low carbon footprint.


Since nothing can stick or stay on the plates they remain sanitary. This teamed with the high temperate control allows you to ensure that the stylers remain hygienic for use on each and every client.

What's new in our blog

The Most Important Tip: Tip Your Hair Stylist

  • Posted by Cortex Beauty Blog
  • On July 5, 2018
Why should you tip? In the US, we generally tip service providers, so this includes bartenders, waiters, taxi and Uber drivers and everybody involved in our beauty regimen. Hair stylists and in fact all of the workers at the salon depend on your tips. That’s the bottom line. These workers are not always even guaranteed […]
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What You Need to Know about Balayage vs. Ombre 

  • Posted by Cortex Beauty Blog
  • On June 27, 2018
Both Balayge and ombre refer to hair coloring techniques. You’ve probably heard these terms thrown around and wondered, “What’s the difference?” In essence, it’s about technique, time and subtle coloring. Here are the essential elements and some tips to determining which one will look better on you! Both balayage and ombre allow for darker (often […]
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The Best of Summer: Sexy, Simple Beachy Waves

  • Posted by Cortex Beauty Blog
  • On June 15, 2018
Why are beachy waves an enduring summer tradition, right there with flip flops, ice cream cones and pool noodles?   We think it’s because the beachy waves show the essence of summer in a hairstyle:   Sexy (looks like you just got out of bed) Easy to maintain Imperfect, so it looks casual Flattering for […]
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Improve your Life with the Best Hair Hack: Dry Shampoo

  • Posted by Cortex Beauty Blog
  • On June 6, 2018
We think the use of dry shampoo occasionally may be the greatest hair hack that lots of people don’t even know about. Many people can enjoy the benefits of occasional dry shampoos. Dry shampoo might be right for you if: any of these are true: Sometimes, your busy schedule doesn’t allow daily shampooing, but you’d […]
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Expert Advice for Choosing the Perfect Wedding Hairstyle

  • Posted by Cortex Beauty Blog
  • On May 30, 2018
Wedding hair runs the gamut from sleek updos, glamorous curls, smooth, straight looks and a huge variety of accessories. How should a bride and her stylist choose the best wedding hairstyle?   Consider the Wedding Venue Each wedding has its own vibe, its own feel. This is related to the setting for the ceremony as […]
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How to Have the Hottest Curly Hairstyles this Summer

  • Posted by Cortex Beauty Blog
  • On May 23, 2018
Summer is so very close. School years are winding down. Graduations occur every day. Proms are over. Weddings are increasing. Outdoor events are everywhere: music festivals, picnics, barbecues, wedding showers, parties, pool get-togethers, class trips. With the summer’s arrival come heat, humidity, swimming, sand and salt. These can make life hard for the curly haired […]
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