Our goal is to make you love us as much as we love beauty. As a digital, cult-y hair styling brand, we are all about what makes you unique. Founded by Cortex Beauty, our mission is to create products and experiences in a fantasy world where you can experiment with your style and feel magical while you do it. We’re known for our fun packaging with mermaids, palm trees and unicorns. We design, manufacture and assemble our quality products, using globally-sourced items for high performance durability. La Sirena is not all branding and no bite, however. The products are good. All the cool, under-the-radar tools your beauty-obsessed friend raves about are here and abundantly stocked, as are a number of other young, fun beauty add-ons.